Letter of Complaint

This is a letter of complaint that I wrote as an answer to an exercise in the text book:

Ad's

MY AD'S:





Advocacy ads (ads about responsible behaviour/ads that make think)

- ads abut environmental conservation, drinking and driving, blood donations, ...
- ads that focus on self-esteem (affirmative messages).


Product/Service advertised: LYNX

People Targeted: All persons

Slogan: Get Dirty

Aim: persuade people to buy this gel-bath, for the showers

Main language features: imperative and the picture speaks for itself

Other strategy(ies) used to persuade customers: the girl all the dirty ground and ask for a wash with that of shower gel