Advocacy ads (ads about responsible behaviour/ads that make think)
- ads abut environmental conservation, drinking and driving, blood donations, ...
- ads that focus on self-esteem (affirmative messages).
Product/Service advertised: LYNX
People Targeted: All persons
Slogan: Get Dirty
Aim: persuade people to buy this gel-bath, for the showers
Main language features: imperative and the picture speaks for itself
Other strategy(ies) used to persuade customers: the girl all the dirty ground and ask for a wash with that of shower gel
Sem comentários:
Enviar um comentário